Swarajshop has emerged as a trusted name in the world of handcrafted jewelry and ethnic fashion. Since its establishment in 2010, the brand has remained committed to celebrating Indian artistry while embracing the evolving trends of modern fashion. What started as a small initiative to make elegant, affordable jewelry accessible to women has no

The Haldi ceremony is one of the most joyful and vibrant rituals in Indian weddings. Known for its cheerful atmosphere, the event is filled with music, laughter, and playful traditions where turmeric paste is applied to the bride and groom as a symbol of purification and prosperity. With its fun-filled nature and bright décor, the Haldi function d

Fashion has always been more than just fabric—it is a language of identity, a reflection of where we come from, and a quiet assertion of who we are becoming. In India, ethnic wear has long been the canvas for this expression, carrying stories of heritage, artistry, and community. Yet, as the modern woman navigates the delicate balance between roo

In today’s fast-paced world, clothing needs to do more than look good. It should move with you, adapt to your lifestyle, and bring confidence to even the simplest of days. At The Plush Store, we’ve reimagined everyday dressing with our Casual Tops for Women—a collection that unites comfort, versatility, and understated elegance. Designed

In a world where fast fashion dominates, Fershu stands as a beacon of exceptional craftsmanship, timeless design, and unwavering commitment to quality. Born out of a passion for redefining luxury footwear, Fershu is not just a brand—it’s a celebration of artistry, individuality, and enduring style. The Birth of a Vision Fershu’s journey